BEAT Aviation Limited
Our Vision:
“Turn the concept of safe, affordable and sustainable Regional Air Mobility into reality.”
Our Mission:
At BEAT Aviation, our mission is to enable and support safe, sustainable, and ethically grounded net zero operations that connects communities through the power of Regional Air Mobility (RAM). You could say we are committed to transforming how people move, live, and thrive by encouraging accessible, timesaving, and environmentally responsible air travel.
Our mission is to support community-first regional route networks using zero-emission aircraft, as soon as such technology becomes certified and commercially viable. In the interim, we will adopt the view of incorporating the most sustainable aircraft, ensuring every operational decision made aligns with long-term climate commitments and public trust.
Although our roots are in the United Kingdom, our mission is to support communities globally in shaping and implementing RAM solutions, enabling meaningful connectivity to the destinations that matter most to them.
We aim to:
- Encourage net zero from day one, progressing to true zero emissions as technology evolves
- Support the connection of small airports, coastal water aerodromes, and underserved communities using the cleanest aircraft and VTOL technology available for operations
- Ensure fares are affordable, making regional travel accessible to more people
- Deliver real social value by improving access to healthcare, jobs, education, and tourism for rural and island communities
- Support the future of aviation through inclusive STEM outreach and investment in education
- Uphold the UN’s Sustainable Development Goals across our partnerships
"Rhythm of change in the air"
BEAT will support a movement to reimagine regional air travel as a force for good. We believe aviation can be a clean, community-driven, and people focused ecosystem. We’re looking to build that future, one flight at a time.
Meet our Founder
"The future of aviation will be shaped not by innovation alone, by by a collaborative effort to build a sustainable and inclusive industry"
Jeremy (Jam) Hartley is a seasoned aviation professional with over two decades of experience spanning aviation operations, logistics, healthcare and policy development. His career is defined by commitment to innovation, sustainability, and inclusive transformation within the aviation sector. With an MSc in Air Transport Operations and Business Management, Jam has become a respected voice in the advancement of Advanced Air Mobility (AAM), sustainable aviation, and community-centric air transportation solutions.
As the Policy Specialist – Vertiports at the UK Civil Aviation Authority, Jam led the development of regulatory frameworks for VTOL aircraft and vertiport infrastructure under the UK’s Future Flight Program. He represented the UK at ICAO, shaping global vertiport standards, and supported work on EUROCAEs safety guidance on lithium-ion battery fires in VTOLs. His MSc research explored using VTOLs to support NHS surgical teams, reflecting his commitment to sustainability and healthcare integration. Jam’s career spans airfield operations at Heathrow, frontline NHS roles as an Operating Department Practitioner, and operational and logistical positions with WestJet, EasyJet, British Airways, and Goodrich Aerospace, demonstrating blends of technical expertise, leadership, and hands-on experience across aviation and healthcare.
Jam’s next chapter builds on this foundation of operational excellence and strategic foresight. As Founder of BEAT Aviation Ltd., a UK-based startup focused on shaping the future of Regional Advanced Air Mobility (RAAM), he is also driving the development of a new kind of airline, one designed to serve communities first. BEAT Aviation combines bold ideas with practical know-how to develop regional air transport supporting economic and environmental development and sustainability. He is also a design specialist at WSP, using his knowledge to support them take both helicopter and AAM infrastructure to new heights.
Throughout his career, Jam has consistently demonstrated energy, adaptability, and a collaborative spirit. His ability to influence policy, lead cross-functional teams, and communicate across diverse stakeholder groups has positioned him as a transformative leader in aviation. Jam drives meaningful change across aviation by managing operations, shaping international standards, and pioneering regional air mobility solutions in a rapidly evolving global sector.in a rapidly evolving global sector.
Jeremy (Jam) Hartley
Founder
"The future of aviation will be shaped not by innovation alone, by by a collaborative effort to build a sustainable and inclusive industry"
